Last week, in an effort to increase awareness around Critical Mass’ SxSW submissions, we hosted five days of Twitter chats. Each Critical Mass entry had its own chat. It was a great experience interacting with some top minds, sharing ideas and taking a critical look at the digital and social landscape from different perspectives – all on Twitter.
Just to recap, my SxSW entry is about making events more social and more engaging for the participants, in real-time and long after the event is over. (Don’t forget to vote!)
From the Move Beyond the Check-In: Making Events Truly Social Twitter chat, there were some interesting themes that came up.
- Privacy is still a major concern with location-based services. Especially when it comes to integrating LBS into existing social networks.
- Check-in and consumer loyalty are not always synonymous.
- Incentives are still top-of-mind with consumers and marketers as a method to engage consumers.
- Layered incentives or achievements can motivate consumer retention.
- Gamification is another method still being considered or employed for consumer retention.
- Marketers sometimes find it difficult to move beyond the incentive and game when engaging audiences at events.
- Engagement at events with the event itself or crowd, could be a viable next step after incentives; curating real-time relationships.
So, to grow this conversation even further, how can we as marketers, move beyond the incentive and using technology, engage the consumer at events with real-time value and long term experiences?
Thank you to everyone who participated in the Twitter chat with me and Critical Mass! You all were great, highly engaged and provided incredible insights into event-based marketing! Below (after the fold) is the Twitter chat, formatted for your reference.
Please don’t forget to vote (Friday, September 2nd) is the last day to vote!