Previously, I wrote a blog post with some of my thoughts about advertising and marketing that I had posted to Twitter. With anyone in the industry, we all have opinions and best practices or even mantras about the world of advertising. That being said, here is round two of that thinking, or more to the point, my thinking, thoughts and learnings about the industry and creativity.
What are your thoughts?
When it comes to engagement, ask why they would care and why they would act.
— Leif Fescenmeyer (@ebreakdown) November 5, 2014
Not all creative needs to be a story.
— Leif Fescenmeyer (@ebreakdown) November 4, 2014
There is a huge difference between making something easier and making it right.
— Leif Fescenmeyer (@ebreakdown) October 28, 2014
An idea is more than a script, more than a tagline and more than a name.
— Leif Fescenmeyer (@ebreakdown) October 27, 2014
If you don't want to read communications from others, you shouldn't be in the business of making them.
— Leif Fescenmeyer (@ebreakdown) October 23, 2014
There is no such thing as “somewhat strategic."
— Leif Fescenmeyer (@ebreakdown) October 15, 2014
Our goal should not be to impress others in the business or ourselves, but to impress our consumers.
— Leif Fescenmeyer (@ebreakdown) October 1, 2014
Never think advertising and/or media is solely a means of brand building.
— Leif Fescenmeyer (@ebreakdown) October 1, 2014
There is more to digital marketing than simply creating and placing digital banners.
— Leif Fescenmeyer (@ebreakdown) September 24, 2014
“Creative” is not infallible.
— Leif Fescenmeyer (@ebreakdown) September 17, 2014
Advertising does not equal branding. Collateral does not equal identity. Banners do not equal digital.
— Leif Fescenmeyer (@ebreakdown) September 16, 2014
If you're learning, you're never wrong. If you're never wrong, you're never learning.
— Leif Fescenmeyer (@ebreakdown) September 13, 2014
If you hear, “you’re over thinking it” from a strategist, that means you’re really, really over thinking it.
— Leif Fescenmeyer (@ebreakdown) September 11, 2014
It's easier to critique than to create; don't settle for easy.
— Leif Fescenmeyer (@ebreakdown) September 10, 2014
Creatives should first always ask why, not how.
— Leif Fescenmeyer (@ebreakdown) September 10, 2014
It's not an innovation if you just improve something… that's called improvement.
— Leif Fescenmeyer (@ebreakdown) September 9, 2014