As with most people in the industry, we all have our opinions about advertising and marketing. That being said, I’ve been posting my thoughts about advertising and marketing on Twitter and other social platforms, but I realize I haven’t provided a central repository for all of my learnings, thoughts or observations.
So, here we go, here are some of the musing from the year to date. And of course, I’m interested in your feedback and thoughts. Do you agree or disagree with these ideas?
Simply because your campaign lives on a social platform, doesn’t mean it is a social campaign. #advertising
— Leif Fescenmeyer (@ebreakdown) July 29, 2014
It is not a #selfie if there are more people in your photo than just you; it’s a #groupie.
— Leif Fescenmeyer (@ebreakdown) July 28, 2014
An idea without an insight behind it is just wishful thinking.
— Leif Fescenmeyer (@ebreakdown) July 18, 2014
Sometimes saying nothing is just as powerful as saying something.
— Leif Fescenmeyer (@ebreakdown) July 1, 2014
Just because you have a loud voice, doesn’t necessarily mean you’ll be heard.
— Leif Fescenmeyer (@ebreakdown) June 25, 2014
Remember this… if you make a mobile app, more than likely it won’t be on a user’s home screen.
— Leif Fescenmeyer (@ebreakdown) March 26, 2014
It’s not necessarily about what you’ve done on past projects; it’s about what you’ll do on future projects.
— Leif Fescenmeyer (@ebreakdown) March 25, 2014
If you turn the smallest and easiest execution into a huge production, you’re doing it wrong and probably shouldn’t do it at all.
— Leif Fescenmeyer (@ebreakdown) March 20, 2014
“Great” creative should never be contingent on great budget.
— Leif Fescenmeyer (@ebreakdown) March 19, 2014
“Insight” and “Observation” are not synonyms.
— Leif Fescenmeyer (@ebreakdown) March 18, 2014
What does a #SB48 #Fail look like? Brands talking to other brands, not consumers.
— Leif Fescenmeyer (@ebreakdown) February 3, 2014