Formally educated in the art and practice of graphic design and photography, Leif’s creative acumen has led his career from one of creative development to strategic planning. He views strategic planning as having the same principles as design; solving problems through insight and creativity.

Leif is a unique planner as he is both a brand and digital marketer. Having experience in the global consumer electronics category along with automotive and FMCG/CPG, has allowed Leif to create successful brand and digital campaigns for some of the world’s leading brands. He has developed operational strategies for global digital marketing, created brand briefs for some of the world’s largest flagship launches and has executed national eCommerce strategies for largest FMCG brand in the world.

Leif believes in developing long-lasting client relationships which yield trust and partnership. He knows it’s essential to develop such relationships as we develop solutions to significant marketing and advertising problems. He also believes in cultivating a culture of collaboration, inspiration, growth, independence and efficiency in teams.

He is an expert in both global brand and digital marketing. He has a passion for art and design which is quickly followed by music and technology. Leif resides in Chicago with his wife Stephanie where they enjoy traveling together and finding new adventures.


VP, Planning Director
Edelman, June 2017 – Present | Chicago, Illinois
The world’s largest independent public relations and communications firm that partners with brands to reframe positioning, earn trust and foster transformational category change.

      • Lead planner on new global and national business, attributed new business growth to a total of $6MM+ in the last fiscal year
      • Primary brand planning and strategy client relationship consultant for a global consumer electronics and technology brand as well as key national FMCG and retail brands
      • Trusted strategy and planning partner for c-suite (CXO) clients focused on driving business growth through marketing and  branding, category evolution and transformation
      • Consults senior leadership to drive marketing and creative strategy for the agency and global clients
      • Delivers expert research and testing methodologies, facilities client workshops and develops consumer journeys, multichannel activation plans with a focus on key brand performance indicators
      • Key partner to creative, digital strategy and media, analytics and influencer teams to create innovative and culturally relevant creative and design solutions for brands
      • Develops global and national brands through research, brand strategy, positioning and purpose; primary consultant for creative campaigns, cultural strategy and design solutions

Director, Digital Strategy
Leo Burnett Group, Arc Worldwide, July 2015 – June 2017 | Chicago, Illinois
A globally recognized shopper marketing agency, Arc Worldwide is the activation arm of the Leo Burnett Group and is focused on delivering in-store and online consumer and shopper solutions for national and global brands.

    • Led digital, content, media and eCommerce strategy, execution and measurement for five P&G brand pillars globally and six customer teams nationally
    • Served as global agency point-of-contact for all eCommerce activities, strategy, execution, thought leadership and retailer partnerships
    • Managed cross-functional teams (content management, media, analytics, production, etc.) and external partners to fulfill against client scopes and to drive agency revenue and creative success
    • Sat on the Amazon Agency Leadership Team and Participation (Digital) Strategy lead team
    • Developed global, Publicis Groupe-level eCommerce solution which generated implementation and revenue efficiencies, performance and sales improvement, and scalable for all brands and markets
    • Created an agency-level trusted creative partnership with a leading eCommerce company to elevate creative and messaging strategies for brands
    Collaborated with new business and growth teams to lead digital and eCommerce responses to existing and potential clients

Digital Strategy Director

Cramer-Krasselt, May 2014 – July 2015 | Phoenix, Arizona
The second largest advertising agency in the United States focusing on advertising, brand strategy, public relations and digital marketing for national and local clients.

    • Established and directed the agency’s digital discipline
    • Worked with account lead teams to plan digital marketing approaches and business solutions for all agency clients
    • Served as the digital and planning lead on the agency new business team to identify new business opportunities
    • Created multi-channel plans, paths-to-purchase and consumer journeys for creative campaigns and brand-level marketing strategies
    Developed media plans and strategies with paid media teams to ensure innovation in media and optimal targeting of creative messaging

Manager, Digital Strategy
Leo Burnett Worldwide, July 2012 – May 2014 | Chicago, Illinois
One of the most recognized global advertising agencies focused on traditional advertising, digital campaigns and social media for some of the largest and most valuable brands in the world.

    • Collaborated on and developed global digital and social strategies for a Samsung, to ensure long-term, competitive success and innovative positioning within the category
    • Assisted in the management of one of the largest global social platform infrastructure programs impacting over 70 markets
    • Analyzed and interpreted multi-market digital, social and mobile trends; provides competitive overviews/POVs with pointed observations and insights to drive strategy and initiatives
    • Qualitatively assessed global content to contribute to and maximize social, digital and paid content strategies
    Worked closely with creative, account and analytic teams to ensure maximum impact and desired digital outcomes

Social Planner
Critical Mass, August 2011 – July 2012 | Chicago, Illinois
A global integrated digital marketing and advertising agency specializing in digital experiences, advertising campaigns, brand strategy and social media.

    • Designed social strategies, brand-level digital integrations and on-site social marketing tactics
    • Worked with global and national clients regularly to identify digital marketing challenges and opportunities
    • Uncovered strategic insights and trends based on brand/competitive research, social measurement, analysis, stakeholder interviews and qualitative consumer research
    Integrated creative and planning departments to ensure creative and tactical executions align to digital and social objectives

Social Strategist & Community Moderator
Critical Mass, August 2010 – August 2011 | Chicago, Illinois

    • Created consumer facing content for social channels that aligned to marketing objectives, added value and created an emotional response from consumers in moderated social communities
    • Managed brand-level, multi-channel, integrated digital marketing strategies for global/national clients
    Led digital and creative ideation for digital campaigns, new business opportunities and internal branding

Brand and Social Media Consultant
Elegantbreakdown (Freelance), February 2009 – August 2010 | Chicago, Illinois

    • An independent consultant who developed brand/positioning initiatives, digital strategies, social media marketing initiatives and
    • designed identity systems/advertisements for clients in the Metro-Milwaukee and Chicagoland area.
    • Developed, implemented and fulfilled custom social media strategies tailored to increase client’s social market position
    Consulted and advised clients on the direction and position of the brand and to launch client’s brand/service to market

Art Director

NovoPrint USA, September 2004 – February 2009 | Milwaukee, Wisconsin

Brand Design Intern
Cramer-Krasselt, June 2004 – September 2004 | Milwaukee, Wisconsin

References Available Upon Request