Experience

VP, Planning Director
Edelman, June 2017 – Present | Chicago, Illinois
The world’s largest independent public relations and communications firm that partners with brands to reframe positioning, earn trust and foster transformational category change.

    Leads and manages a team of channel planners who develop best-in-class activation strategies, experience maps and ecosystems; serves as key integration point for all subject matter experts
    Consults with senior agency leadership to drive digital transformation for the agency and clients
    Primary digital, channel and distribution consultant for all consumer brands; develops brand and integrated communication strategies
    Generates agency opportunities for digital and eCommerce initiatives and drives the implementation and operational change model for those initiatives
    Partners with new business activities to be the voice and facilitator of digital, channel, technology and strategic responses

Director, Digital Strategy
Leo Burnett Group, Arc Worldwide, July 2015 – June 2017 | Chicago, Illinois
A globally recognized shopper marketing agency, Arc Worldwide is the activation arm of the Leo Burnett Group and is focused on delivering in-store and online consumer and shopper solutions for national and global brands.

    Led digital, content, media and eCommerce strategy, execution and measurement for five P&G brand pillars globally and six customer teams nationally
    Served as global agency point-of-contact for all eCommerce activities, strategy, execution, thought leadership and retailer partnerships
    Managed cross-functional teams (content management, media, analytics, production, etc.) and external partners to fulfill against client scopes and to drive agency revenue and creative success
    Sat on the Amazon Agency Leadership Team and Participation (Digital) Strategy lead team
    Developed global, Publicis Groupe-level eCommerce solution which generated implementation and revenue efficiencies, performance and sales improvement, and scalable for all brands and markets
    Created an agency-level trusted creative partnership with a leading eCommerce company to elevate creative and messaging strategies for brands
    Collaborated with new business and growth teams to lead digital and eCommerce responses to existing and potential clients


Digital Strategy Director

Cramer-Krasselt, May 2014 – July 2015 | Phoenix, Arizona
The second largest advertising agency in the United States focusing on advertising, brand strategy, public relations and digital marketing for national and local clients.

    Established and directed the agency’s digital discipline
    Worked with account lead teams to plan digital marketing approaches and business solutions for all agency clients
    Served as the digital and planning lead on the agency new business team to identify new business opportunities
    Created multi-channel plans, paths-to-purchase and consumer journeys for creative campaigns and brand-level marketing strategies
    Developed media plans and strategies with paid media teams to ensure innovation in media and optimal targeting of creative messaging

Manager, Digital Strategy
Leo Burnett Worldwide, July 2012 – May 2014 | Chicago, Illinois
One of the most recognized global advertising agencies focused on traditional advertising, digital campaigns and social media for some of the largest and most valuable brands in the world.

    Collaborated on and developed global digital and social strategies for a Samsung, to ensure long-term, competitive success and innovative positioning within the category
    Assisted in the management of one of the largest global social platform infrastructure programs impacting over 70 markets
    Analyzed and interpreted multi-market digital, social and mobile trends; provides competitive overviews/POVs with pointed observations and insights to drive strategy and initiatives
    Qualitatively assessed global content to contribute to and maximize social, digital and paid content strategies
    Worked closely with creative, account and analytic teams to ensure maximum impact and desired digital outcomes

Social Planner
Critical Mass, August 2011 – July 2012 | Chicago, Illinois
A global integrated digital marketing and advertising agency specializing in digital experiences, advertising campaigns, brand strategy and social media.

    Designed social strategies, brand-level digital integrations and on-site social marketing tactics
    Worked with global and national clients regularly to identify digital marketing challenges and opportunities
    Uncovered strategic insights and trends based on brand/competitive research, social measurement, analysis, stakeholder interviews and qualitative consumer research
    Integrated creative and planning departments to ensure creative and tactical executions align to digital and social objectives

Social Strategist & Community Moderator
Critical Mass, August 2010 – August 2011 | Chicago, Illinois

    Created consumer facing content for social channels that aligned to marketing objectives, added value and created an emotional response from consumers in moderated social communities
    Managed brand-level, multi-channel, integrated digital marketing strategies for global/national clients
    Led digital and creative ideation for digital campaigns, new business opportunities and internal branding

Brand and Social Media Consultant
Elegantbreakdown (Freelance), February 2009 – August 2010 | Chicago, Illinois

    An independent consultant who developed brand/positioning initiatives, digital strategies, social media marketing initiatives and
    designed identity systems/advertisements for clients in the Metro-Milwaukee and Chicagoland area.
    Developed, implemented and fulfilled custom social media strategies tailored to increase client’s social market position
    Consulted and advised clients on the direction and position of the brand and to launch client’s brand/service to market


Art Director

NovoPrint USA, September 2004 – February 2009 | Milwaukee, Wisconsin

Brand Design Intern
Cramer-Krasselt, June 2004 – September 2004 | Milwaukee, Wisconsin

References Available Upon Request