Even though Super Bowls can be a bit of a let down, advertisers and brands swarm to get spots for the Super Bowl. Case in point, all of the Super Bowl ad spots were sold out before Thanksgiving this year. This is mainly due to brands wanting to get in front of one of the largest audiences to view television programs. It is predicted this year there will be 100 million people watching the Super Bowl; and at a price tag of $3.5 million dollars for a 30 second spot, it may seem like a deal. However, I’m not sure that the brands truly recognize the value of the spots or the return they may, or may not get from them.
Last week, in an effort to increase awareness around Critical Mass’ SxSW submissions, we hosted five days of Twitter chats. Each Critical Mass entry had its own chat. It was a great experience interacting with some top minds, sharing ideas and taking a critical look at the digital and social landscape from different perspectives – all on Twitter.
Just to recap, my SxSW entry is about making events more social and more engaging for the participants, in real-time and long after the event is over. (Don’t forget to vote!)
From the Move Beyond the Check-In: Making Events Truly Social Twitter chat, there were some interesting themes that came up.
- Privacy is still a major concern with location-based services. Especially when it comes to integrating LBS into existing social networks.
- Check-in and consumer loyalty are not always synonymous.
- Incentives are still top-of-mind with consumers and marketers as a method to engage consumers.
- Layered incentives or achievements can motivate consumer retention.
- Gamification is another method still being considered or employed for consumer retention.
- Marketers sometimes find it difficult to move beyond the incentive and game when engaging audiences at events.
- Engagement at events with the event itself or crowd, could be a viable next step after incentives; curating real-time relationships.
So, to grow this conversation even further, how can we as marketers, move beyond the incentive and using technology, engage the consumer at events with real-time value and long term experiences?
Thank you to everyone who participated in the Twitter chat with me and Critical Mass! You all were great, highly engaged and provided incredible insights into event-based marketing! Below (after the fold) is the Twitter chat, formatted for your reference.
Please don’t forget to vote (Friday, September 2nd) is the last day to vote!
So, you want the details? Well, I just signed the offer letter and I will be off to Chicago August 1st. I will be a Community Moderator at a pretty sweet, dare I say, rad digital/marketing agency in Chicago. What is a Community Moderator? Well, if you haven’t been reading my blog and need an explanation, in short, I will be a social media moderator for a brand represented by the agency; the wizard behind the curtain if you will.
I have lived in Milwaukee for over 10 years now. Milwaukee has been very good to me over the years and yes, I am a little sad to leave it. I have had many great experiences in Milwaukee and hope to have many more in Chicago. I went to school in Milwaukee, made some kick-ass friends, worked with some amazing people at some killer places. I have lived in different parts of town and experienced the most I could living in Milwaukee. It was, an excellent life experience, one that I’ll never forget.
However, Chicago offers a new chapter to my life. Many of you who know me know that I’m interested in trying new things. Well, with the exception of certain foods. (Those who know me, know what I’m talking about.) Chicago is a city that I have long since wanted to be in. The size, culture, family history, artist community, neighborhoods are all rolled into one massive desire to relocate and experience.
Like I said before, this is another volume I have to write. It’s something that I have to do and try out. And with this new, radical position, I’m able to do just that. I am excited to see what I can do in this new position and am excited, and I’m not going to lie, a little scared (but in a good way) to relocate to the city that I have always wanted to be in. And for those of you asking, no, I will not be living downtown. Come on, I’m not that rich.
Of course, this transformation and evolution in my life would not have been possible without all the help from my family, friends and coworkers. I would like to take this time to point out a few key players who helped me in this life changing event.
First and foremost, I must thank family. My parents have been a great help in being supportive in my decision to open up a new book. My sister has and always will be my rock. And let’s not forget Eric. Wow, this guy has been the idealistic older brother, and all the things he has done for me, I will never forget.
Also, I would like to send a special shout-out to Al and Mike. These guys helped me discover another talent and opportunity that has been most beneficial to me. My references I would also like to thank. Mike and John, you guys must have said some great things and I hope that I can continue to live up to what you said.
Oh man, this is starting to sound like an Oscar speech–terribly sorry about that. I’ll wrap things up.
My friends have been supremely excellent over the years, and I thank all of you for that. I would also like to thank my friends in Chicago for putting up with my non-stop visits and overnighters. You guys have really went above-and-beyond.
So, that is it. I’m moving to Chicago next month. If you’d like to meet up before I take off, you know how to get a hold of me. Also, if you want to help me move, I’m not going to say no. Ha Ha.
Thank you all! Now, I gotta pack!